January 27, 2023

MEDZnMORE’s B2C vertical, tabiyat.pk, took over OOH and social media platforms to promote the opening of their healthcare hubs in Karachi, Islamabad, and Lahore with one-liner puns, political references, and humorous content in Urdu and Punjabi.

One-liners and puns were the order of the day at the Royal Welsh Showroom, with a call to action for members of the public to visit their healthcare hubs.

The message has gone viral after internet users recognized the puns and turned them into memes, and used them as part of social media posts.

The start-up. tabiyat.pk recently secured $11.5 million in pre-series A funding, making it the largest health-tech funding in Pakistan. Previously, their billboards around the city generated a lot of buzz, making them a successful marketing campaign.

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